Going Mobile: Opportunities Abound for Healthcare Marketers
Thu, 08 Jul 2010
Ross Fetterolf, SVP of Brand Strategy and Channel Innovation (@DigitalBulldog) and Michael Spitz, Senior Digital Strategist (@SpitzStrategy) regularly duke it out in the think tank of Ignite Health. Today’s battle rages around mobile technology. [...]
Bayer HealthCare Introduces First Mobile Application to Assist Hemophilia A Patients in Managing Their Treatment
Tue, 29 Jun 2010
Source: Press ReleaseWAYNE, N.J., June 28 /PRNewswire/ -- Bayer HealthCare Pharmaceuticals today launched FactorTrack™, the first customizable mobile application for people with hemophilia A. FactorTrack is a free, personal and interactive [...]